Began exploring online business and studying digital marketing.

Launched my first online business: a social media marketing agency called CJO Media. Gained hands-on experience using social media to align with clients' goals and running ad campaigns.

Prioritised sustainability over trends. Reframed my goals around strategic long-term planning and market needs, aligning them with my strengths and interests.

Built faceless TikTok and Instagram pages, developing strong skills in content creation, retention-based editing, and virality. Generated tens of thousands of followers and tens of millions of views. Began helping creators as a freelance video editor and 'clipper.'

Repositioned as a Content Architect, specialising in editing short-form content for podcasts, coaches, and creators who want an immediate transformation and long-term growth through the highest quality of content, while also optimising content systems, editing long-form YouTube videos when required, and designing thumbnails as needed.